Retargeting Pixel Settings

Configure Facebook Pixel and Google Tag Manager for the Investor DNA funnel

Facebook Pixel
Track conversions and build audiences
Inactive

Find this in Facebook Events Manager → Data Sources → Your Pixel

Events fired on funnel pages:

  • • PageView — On every page load
  • • ViewContent — Landing page view
  • • InitiateCheckout — Info form started
  • • Lead — Info form completed
  • • CompleteRegistration — Assessment completed
Google Tag Manager
Manage tags and tracking scripts
Inactive

Find this in Google Tag Manager → Admin → Container Settings

DataLayer events pushed:

  • • funnel_landing_view
  • • funnel_info_start
  • • funnel_info_complete
  • • funnel_quiz_start / funnel_quiz_progress
  • • funnel_complete (with investor type + score)

Important Notes

  • • Pixels are only loaded on the /investor-dna funnel page, not the entire portal
  • • Changes take effect immediately — no deploy needed
  • • Use Facebook's Pixel Helper Chrome extension to verify events are firing
  • • GTM events can be used to trigger Google Ads, Analytics 4, or other tags